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Immersive cultural travel gaining steam in China as summer tourism peak nears_蜘蛛资讯网

president of China Tourism Academy, said tourists' demands are shifting from functional value to emotional value, while the integrated development of culture, commerce, sports and tourism is creating

treets, dressing in traditional Hanfu attire, and crafting personalized handicrafts via intangible cultural heritage techniques -- these are activities being enjoyed by an increasing number of people

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